Santa Monica Farmer’s Market

Posted on March 12, 2009 by goblazers

Title: You are eating certified organic (2006)

Summary:

On June 10th 2006, Seasonalchef.com posted a photograph taken by Mark Thompson of an organic farmers market in Santa Monica CA, capturing the rising demand for fresh organic produce.

Topic: Sustainable Agriculture

Category: Alternative Journalistic (Image)

What is it? This is photograph of a farmers market in Santa Monica CA.

Publication Information:

You are eating certified organic (2006)

Seasonalchef.com posted this image on June 10th 2006

http://www.seasonalchef.com/061006e.jpg

Author: Mark Thompson

Location:

http://www.seasonalchef.com/061006e.jpg

Accessed: March 12th 2009 2:30am

Support:

Guaranteed Organic Certification Agency (GOCA) : agricultural certification orginization

Santa Monica, California

Mark Thompson

This photograph was taken by Mark Thompson ,of Seasonalchef.com,at a farmers market in Santa Monica, California. There are two signs in this image, a “G.O.C.A. CERTIFIED ORGANIC” banner and a street level sign, advertising the organic guarantee of the produce.

Audience and Agenda:

This image was posted by Seasonalchef.com, which tracks and delivers local produce market reports around the nation. In addition to offering a considerable amount of free content, Seasonalchef.com sells a substancial amount of room to advertisement space for cook books, dinnerware and nursery websites. Seasonalchef.com also contains pages dedicated to food and agricultural news and commentary. Unfortunatley, I could not find an acurate report to level on of online traffic that Seasonalchef.com receives.

Usefulness:

This image increases value and credibility to the organic movement as it captures the recent trend by American consumers to buy local organic produce, and this trend has a considerable effect on how farmers manage their crops. This source was useful to answering my should question because it addresses the attitude of todays agricultural consumer. This image was posted to promote Santa Monica’s local farmer’s market. Mark Thompson was trying to attract new, as well as existing organic food consumers by posting this image and its respective market report. Mark Thompson makes the argument that fresh, local, organic produce is available and worth buying. This photograph does not include the prices of the produce, or if the fruits and vegetables were grown by under-paid illegal immigrants. The theme of this image compliments the argument made by Jerry Gardner, of the Oregon Department of Agriculture,that the market is demanding safe and sustainable agriculture, therefor the farming community does not need incentives to be motivated to go green.

Works Cited:

Guaranteed Organic Certification Agency (GOCA)