Title: Horizon Organic Chocolate Milk (2008)
Since being founded in 1991, The Maryland based dairy, Organic Horizon has cashed in on the “going organic” trend of American consumers despite controversy over whether they actually comply with organic standards, making them the largest supplier of organic milk in North America.
Topic: Sustainable Agriculture
Category: Business Institutional (image)
What is it? This is a photograph of Horizon Organic Farms
Horizon Organic Chocolate Milk (2008)
Posted on Horizon Organic Facts page in 2008
http://www.horizonorganicfacts.com/images/facts-about-horizon-organic.jpg
Author: No author given
Located:
http://www.horizonorganicfacts.com/images/facts-about-horizon-organic.jpg
Accessed: March 12th 2009 6:15am
Support:
USDA Organic certification program
Horizon dairy farm Collage Image
HOPE (Horizon Organic Producer Education)
These sources come together to create a comprehensive look into the activity of Horizon Organic Dairy operations. USDA Organic certification program makes sure that Horizon Dairies are staying in line with the standardized organic practices in order to qualify to use the USDA certified organic logo. The photograph gives the fact sheet and farm activity descriptions context and visual reference.
Audience and Agenda:
horizonorganic.com gets 18.2 thousand online a month. Horizon Organic is owned by Dean Foods, one of the worlds largest milk producers in the world. Dean Foods is based out of Dallas Texas, and netted more than $130 million in 2007. Although they sell products around the world, Sam’s Clubs and Wall-Mart are Dean Foods biggest customers. Dean Foods owns more than twenty brands of dairy related companies, which they sell mostly to U.S. and U.K. consumers.
Usefulness:
This photograph came off horizonorganic.com’s web site, and portrays a quant traditional farm intended to create a positive image of their company and product. The website and the image were intended to be seen by anyone interested in Horizon Organic and what they stand for. Through the image and the transparency of their fact and census information page, they are making the argument that they are a wholesome, up-standing dairy. The most prominant information that Horizon has left off their site is the claim by both the Organic Consumers Association and The Cornucopia institute that Horizon Dairies do not comply with the National Organic Program Standards. Hans Lambard’s Bussiness Day article Organic Idiocy reinforces the skepticism that the value added to agriculture products by organic certification is over-rated.
Works Cited:
Filed under: Source Notes
[...] Horizon Organic: Business Institutional (Image) [...]